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01 · PORTFOLIO
A trademark strategy that starts with the business, not the form.
Clearance, filings, coverage, ownership and portfolio decisions connected to real business operations.
When it is useful
Situations that trigger this work.
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A new product needs a well-defined clearance, class and territory strategy.
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Registrations are held by different companies or individuals.
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Renewals and product launches are managed in disconnected files.
Scope
What the engagement may include.
- Preliminary clearance and registrability assessment.
- Class, goods and services, and territory strategy.
- Applications, office actions, oppositions and renewals.
- Inventory of assets, ownership, responsible persons and documents.
- Prioritization by risk, use and commercial relevance.
Deliverables
A structure that remains useful after the meeting.
Portfolio mapMarks, products, classes, territories, owners and status.
Protection planPriorities, dependencies and next actions.
Traceable fileEvidence and decisions linked to each asset.
International coordinationInstructions and follow-up with local counsel or agents.
Working method
Judgment and execution in one workflow.
Diagnosis
Define the asset, objective, sources and constraints.
Structure
Organize rights, facts, documents and responsibility.
Judgment
Assess alternatives, risk and proportionality.
Execution
Prepare and follow the agreed action.
The scope does not include universal monitoring and does not guarantee registrations, removals, settlements or court outcomes. Sources, jurisdictions, actions and required third parties are defined in the engagement.
FAQ
Frequently asked questions.
Does Apta Legal file trademarks in Chile?
Yes. Scope, background, classes and strategy are defined before filing. Work in other jurisdictions is coordinated with local professionals when appropriate.
Does a clearance search guarantee registration?
No. A search reduces uncertainty and helps identify risk, but the outcome depends on examination, oppositions and the facts of the matter.
Can the service organize an existing portfolio?
Yes. The work may begin with existing registrations, spreadsheets and agreements to create a consolidated view and set priorities.
Direct contact
A concrete question is the best place to start.
Describe the asset, listing, application or conflict you need to review. The first response will identify whether a meeting is appropriate and what information to prepare.